Douwe Osinga's Blog: What’s the clever bit?

Saturday, March 19, 2022

I realized that the blog linked from my website is still pointing to the this old blogger thing while if I write something these days it is on medium. So I'm going to do some cross posting here to keep links from my website to medium until I come up with something better.

My last day at Sidewalk Labs, the company where I worked on making cities better for the last four years, was December 31st 2021. I’m going to do something new. It’s cool and exciting and I’ll write about it some other time.

Today I want to talk about the clever bit. If you ask me for advice about your startup, I’m going to ask you about the clever bit. What is your unique insight that nobody else thought of so far? It’s not enough to identify a problem to solve, you want to be able to solve it better than other people. Just having a clever bit is not enough of course — you do need to solve a problem for actual people, otherwise you just have a solution looking for a problem.

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