Second is Google Share. I believe this is one of my earliest Google Projects and I wrote it after reading an article by Steven Berlin (now famous for Everything Bad is Good for you). It is a simple, yet attractive idea. You choose a domain, let's say [search], and a number of concepts in that domain, let's say search engines and then you measure using Google the "mind share" of those concepts in that domain.
In other words, you look how many pages that contain the word [search], also contain [google], [yahoo], [msn] or [aol]. This percentage gives you an approximation of how important these concepts are within this domain. The graph below illustrates the point for search engines:
Google Share by DouweOsinga
Interestingly enough, if you wouldn't tell people, I'm sure they'd take this graph as an representation of actual market share in the search market.
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